Mark Federighi

A transformative leader in the Consumer Goods Industry

Mark Federighi

With over two decades of experience, Mark excels in driving organizational growth and innovation through a sharp focus on delivering tangible results. He leverages his deep understanding of market trends and operational efficiency to spearhead initiatives that consistently exceed performance targets. His strategic vision ensures his organizations stay ahead of industry shifts, achieving measurable share improvements in market presence and financial performance.

A natural leader, Mark is zealous about building high-performing teams and cultivating a positive organizational culture. He believes that a strong team dynamic and culture are the cornerstone of any successful enterprise. Throughout his career, he has fostered environments where collaboration, innovation, and accountability thrive, leading to sustained success and employee satisfaction. His ability to inspire and guide teams has been instrumental in executing complex projects and launching groundbreaking products.

Mark’s career is distinguished by impactful senior management, advisory, and consultancy roles within the consumer goods sector. He has led high-profile product launches that set new industry benchmarks, optimized supply chains for enhanced efficiency and cost-effectiveness, managed complex projects, and organizational turnarounds, delivering substantial business outcomes. His relentless pursuit of innovative and collaborative solutions continually pushes the boundaries of success. Additionally, Mark has been a key player in evaluating companies for M&A activity, overseeing the acquisition and seamless integration of new companies into existing organizations, further enhancing operational synergy and market growth.

Outside of his professional achievements, Mark’s adventurous spirit shines through in his love for outdoor activities. Whether enjoying tranquil moments on the lake, embracing the challenges of competitive swimming, or pushing his limits on a bicycle, his active lifestyle reflects his belief in the synergy between personal well-being and professional success. Above all, Mark cherishes the time spent with his wife of 25 years and their two children, whose support and love are the cornerstones of his life.

Mark W. Federighi is a results-driven leader whose blend of strategic acumen, team-building expertise, and vibrant personal passions positions him as a pivotal force in the consumer goods industry. His visionary leadership, commitment to cultivating strong organizational cultures, and unwavering drive to deliver exceptional value continue to shape the future of the sector.

Paul J Carnazola

Passionate and Professional Brand Builder-West

Paul J. Carnazola
  • Over 30 years of experience in the CPG and Adult Beverage industries.
  • Expertise in brand development, consumer engagement, and market expansion.
  • Versatile experience across trade channels, including on- and off-premise markets.
  • Entrepreneurial background with a strong foundation in marketing strategy.
  • Agency sales promotion experience, event marketing, and cross-merchandising initiatives.
  • Proven ability to craft compelling sales narratives and drive impactful promotional campaigns.
  • Developed and executed trade marketing strategies, digital promotions, and strategic storytelling.
  • Forward-thinking approach to brand positioning, ensuring relevance and sustained growth.

Paul brings a forward-thinking approach that seamlessly blends deep industry expertise with an agile, entrepreneurial mindset—enabling brands to stay relevant, competitive, and positioned for long-term success. His ability to anticipate market shifts and embrace emerging trends allows him to craft strategies that not only meet today’s demands but also set the stage for future growth. With a strong passion for innovation, collaboration, and strategic brand-building, Paul continues to influence and shape the evolving landscape of marketing and consumer engagement.

Anna Bauer

Fractional Chief Marketing Officer

Anna Bauer

Anna Bauer is a seasoned commercial leader and marketer with over 20 years driving growth at luxury brands- including 18 years at Moët Hennessy Louis Vuitton (LVMH). Having built and executed high-stakes sales strategies and pioneering marketing programs, she bridges the gap between revenue-driving tactics and brand-building vision across complex, global organizations.

Services include:

  • Brand strategy & positioning
  • Customer experience & journey design
  • Data analytics, performance reporting & competitive analysis
  • Demand generation & lead-nurturing programs
  • Digital marketing & social media (SEO/SEM, content, paid)
  • Go-to-market planning & product launches
  • Marketing automation & CRM optimization
  • Marketing team leadership, mentorship & vendor management
  • PR, events & strategic partnerships
  • Stakeholder & executive communication
  • Strategic budgeting & resource allocation

Anna combines creative vision with rigorous analytics and an entrepreneurial spirit- partnering with organizations to accelerate revenue, deepen brand equity, and build high-performance marketing cultures.

Michel Gadbois

Finance Expert

Michel Gadbois
  • Over 30 years of in the alcohol beverage industry.
  • Experience working for Suppliers and Distributors including start ups.
  • Financial leader driven by commercial instincts and strategic vision in order to build sustainable financial models.
  • Experience in eleven Western US markets focusing on California for Allied Domecq, Pernod Ricard, Moet Hennessy and RNDC.
  • Skilled in balancing risk management with the needs of the business.

Michel is committed to helping your finance team, with integrity, fostering a culture of accountability while delivering shareholder value.  Michel can help manage your financial operations including, budgeting and planning, reporting and analysis as well as risk management.  Michel can also advise of financial strategy, cash flow and distributor pricing. 

Joel A. Magad, CSW

Passionate and Professional Brand Builder

Joel A. Magad, CSW
  • 28-year career veteran in CPG and Adult Beverage segment
  • Proficient in customer and distributor management 
  • Versatile experience in all channels of trade On and Off premise

5-year agency sales promotion experience in CPG segment:

  • National, Regional and Regional overlay campaigns
  • Event marketing and on-package promotions

Brands: Nestle, Coors Light, Nabisco, Haagen Dazs


23-years Wine/Spirits Sales:

  • On-Premise Sales Specialist
    • Fine Dinning, Casual Dining,  Hotels/Resorts, Private Clubs, Country/Golf Clubs
  • National/Retail Chain Retail Account Management
    • Grocery, Club, Convenience, Mass Merchandisers, Military
  • Distributor Management
    • Goals/Depletion/Account Sold, Sales Tracking, Sales Incentive Implementation/Sales Tracking, Inventory Management, Budget Management

Presentation Versatility: General Sales Meetings, Consumer/Trade Tasting Events, Food & Wine Dinners, Staff Trainings, Headquarter Presentations, Fact Based Selling, Wine List and Shelf Set Analysis

BrandsTrinchero Napa Valley, Napa Cellars, Terra d’Oro, Sutter Home, Menage a Trois, Joel Gott, Layer Cake, Cherry Pie, Hundred Acre, Educated Guess, Gary Farrell, Sebastiani, Guenoc, Acrobat, Chalk Hill, The Four Graces, Roth Estate, Foley Johnson, Chalone Vineyards, Lancaster, Merus, Kuleto Estates,   Dashwood, Banshee, Cote d’ Roses, Gerard Bertrand Heritage Series, Gerard Bertrand Prestige, Sinegal Estate (Napa), Details (Sonoma),  Tooth & Nail Squad Series, Audubon Series, Destinata and Amor Fati

Distributor Partners/Market Management: YMCO (CA), Lovotti Bros. (CA), SGWS (IL, IN, KY, MN, NE, IA, OH, MO, KS), Greal Lakes W&S (MI), Maverick (IL),  BBG (WI, IL, MN), Johnson Bros. (MN, WI, IA, SD, ND), Badger (WI), Heidelberg/Wine Trends (OH,KY),  A. Bommarito (MO)